tag:blogger.com,1999:blog-16688455.post3618408776923977079..comments2024-03-18T09:13:19.346+00:00Comments on panGloss: AVMS DIrective also finally passedpanglosshttp://www.blogger.com/profile/00900934369744270540noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-16688455.post-9398172716606102612008-06-27T23:28:00.000+01:002008-06-27T23:28:00.000+01:00I really shudder when I see this regulation. It is...I really shudder when I see this regulation. It is the first step to bringing high barriers to entry to the internet broadcast business. In a world where the number of channels and broadcasters is exploding both on conventional media and the internet I totally fail to see why the EU has to regulate things such as advert limits etc. especially on the internet. If people aren't willing to put up with a lot of adds they can turn the channel off and choose from one of the thousands of others. Broadcasters have to make their money somehow- programs and content aren't generally free. If the directive had been kept to it's original scope i.e. Television I wouldn't have minded so much but it has been mutilated to cover an area it has no business being in.<BR/><BR/>I can see the reasoning the Commission and Parliament followed "We shouldn't discriminate on the form but the substance" however this completely glosses over the different market nature of the two mediums- television tends to be a closed shop with high barriers to entry and a few major players but the internet is the closest you can get to perfect competition. Perfect competition doesn't need so much regulation because competitive pressures mean broadcasters have to please viewers and listeners to keep them or risk losing them to one of the thousands of other competitors.<BR/><BR/>If you run a small internet radio service you can be caught under all the red tape that would apply to a state terrestrial broadcaster, since not all web stations are on demand services- some operate much like real radio stations. This will disincentivise small players from the internet media market. The problem is that politicians are easily won over by what sounds on the surface like a good idea but in practise creates more problems than it solves.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-16688455.post-77613564093951418362007-05-31T19:40:00.000+01:002007-05-31T19:40:00.000+01:00No probelm with product placement in drama program...No probelm with product placement in drama programmes so long as a special signal is given before programme The Directive permits limited product placement. "The placement of a specific product would be allowed in a limited range of programmes, and then only under strict rules," said a Parliament statement. "Product placement would be banned in news and current affairs programmes, children's programmes, documentaries and programmes of advice."<BR/><BR/>"Programmes which carry placed products must alert viewers several times. "Before a programme containing product placement starts and when it ends, a special signal should appear. This signal should also appear before commercial breaks," said the statement."<BR/><BR/>PRE-sumably that's so you can set your video to skip these?? and the adverts??:-)panglosshttps://www.blogger.com/profile/00900934369744270540noreply@blogger.comtag:blogger.com,1999:blog-16688455.post-43697660523236674652007-05-31T14:40:00.000+01:002007-05-31T14:40:00.000+01:00One of the interesting things is going to be when ...One of the interesting things is going to be when someone takes ITV to court for showing a US TV show with product placement in it...Anonymousnoreply@blogger.com