Sunday observations on opt in/opt out and junk email ..
Blogscript just finally bought a new cooker. This is something of a personal triumph, but why should you be interested?
Well the Sainsbury's website, whence from this appliance was purchased (at, I should say, a very competitive price) presents the following choice as the purchaser checks out:
Please indicate below whether you would like to receive these:
If you do not wish to receive information by post, tick yes/no box
If you do not wish to receive information by telephone, tick yes/no box
If you are happy to receive information by text email, tick yes/no box
If you are happy to receive information by text message, tick yes/no box
My instinct (and I'm betting that of several hundred thousand others) was to tick NO all the way down on automatic pilot. Then I noticed I actually had to say YES to third and fourth options to NOT get junk texts/emails.
Now Sainsburies are perhaps/probably acting in good faith here; having noticed that the PECD now requires affirmative consent of some kind re spam/texts.
But I still think it's bloody misleading , no??
About time we had a very small SI mandating a standard tick box for consumer opt in/opt out - as the NCC recommended several years back.
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